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On its United States website, McDonald's said it apologised if consumers felt they had not been given complete information about the way its chips were cooked.
Giving details of its cooking, it confirmed that a “natural flavoring” added to fries before they were sent to US restaurants was a “beef flavoring.”
“Because it is our policy to communicate to customers we regret if customers felt that the information we provided was not complete enough to meet their needs,” the company said.
McDonald's, which has sales of 40 billion US Dollars a year, said: “If there was confusion, we apologize.”
In 1990 McDonald's announced to great fanfare that it was switching the cooking of its fries to vegetable oil for nutritional reasons.
But the issue hit the headlines this month when Hindu lawyer Harish Bharti filed a legal suit in the US, accusing McDonald's of “secretly” lacing its French fries with beef fat.
The news sparked demonstrations
in India, where Hindus regard the cow as sacred. A slogan-shouting crowd
of more than 500 attacked a McDonald's outlet on the outskirts of Mumbai,
smashing equipment and property, and local food officials pledged to test
the fries.
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