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United colours of swadeshi - Out look

Anoop Kamath ()
April 13, 1998

Title: united colours of swadeshi
Author: Anoop Kamath
Publication: Out look
Date: April 13, 1998

Computer chips, potato chips, swadeshi-videshi, where does the
average educated Indian stand on those issues? That's what
Outlook commissioned market research agency mode to find out.
mode polled 1,220 graduate men and women aged between 18 and 40
years in the four metros, Bangalore and Hyderabad to get a fix on
Indian attitudes at this critical crossroads of history. The
findings: a stunning groundswell of support for swadeshi
policies, from protecting Indian companies from foreign
takeovers, to allowing MNCs only in high-technology areas.

Yes No Can say

Does it matter to you 60% 33% 7%
whether a product is
Indian or Foreign ?

Which do you prefer-an 62% 17% 21%
Indian or foreign (India) (Foreign) (Indifferent)
product?

Should foreign companies 32% 63% 5%
be allowed to buy
majority stakes in
Indian companies?

Should companies be 78% 20% 2%
allowed only in high-
technology areas?

Do you support entry of 37% 60% 3%
foreign companies in
consumer products?

Should multinationals be 75% 23% 2%
allowed only if they
manufacture products in India?

Should the new Govt. 75% 16% 9%
work towards protecting Indian
companies?


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