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Bin Laden t-shirt enrages Nike

Bin Laden t-shirt enrages Nike

Author:
Publication: BBC News
Date: December 12, 2000

Not content with stealing Nike's name, trademark pirates are using it to glorify America's most wanted international fugitive, Saudi dissident Osama bin Laden.

T-shirts have shown up in Afghanistan and in neighbouring Pakistan that feature the US sportswear company's logo alongside a drawing of an AK-47 assault rifle.

The shirts are covered in quotes which proclaim Osama bin Laden as: "The great mujahid (holy warrior) of Islam."

A slogan also says "Jihad is our mission," using the Islamic term for holy war.

Unsurprisingly Nike is not impressed.

"We find it highly offensive," said spokesman Kirk Stewart after viewing a photograph of one of the shirts.

FBI's most wanted

In the United States Osama bin Laden features on the FBI's 10 most wanted list.

He is accused of masterminding the 1998 bombings of two US embassies in East Africa that killed 224 people, including 12 US diplomats.

He is also a suspect in the October suicide bombing of a US destroyer in Yemen that killed 17 American sailors.

But in some parts of Pakistan's deeply conservative and tribal north-west, and in neighbouring Afghanistan, where bin Laden hides out, he remains a popular figure.

Some admirers name their sons after him.

Local hero

Osama bin Laden merchandise is widely available and the T-shirts sell in Pakistan for 100 rupees, about $2.

Also on sale for a few cents apiece are posters featuring a calendar and a picture of a helicopter with the slogan: "Look out United States, Osama is coming."

One retailer, Zarshad Khan, said the shirts were manufactured in Faisalabad, in Pakistan's Punjab province, and two dozen of them arrived at his factory in Peshawar carrying the Nike logo.

Others, in different colours, have been spotted in Afghan markets.

In Pakistan, copyright laws are rarely enforced and the markets and bazaars throughout the country are filled with products bearing counterfeit brand names.

Nike's spokesman said that the Pakistani authorities had been notified.
 


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