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Tirupati may earn Rs.20 cr through export of hair

Tirupati may earn Rs.20 cr through export of hair

Author: Times News Network
Publication: The Times of India
Date: September 10, 2003

The Tirumala Tirupati Devasthanams is expected to earn Rs 20 crore, roughly four per cent of the total TTD income, through the sale of human hair this year.

TTD marketing officer G. Surendra Babu told TNN that human hair had been classified into five varieties depending on its quality. The first quality called 'Remi', popularly known as 'Black Gold', is over 16 inches and costs about Rs 7,000 a kg. The second category costs around Rs 1,800 a kg and is less than 16 inches while the third category hair is less than eight inches and fetches Rs 20 a kg (largely not suitable for export). The other category - grey hair-fetches around Rs 6,300 per kg while the last category of 'Hundi' hair sells at Rs 300 a kg.

The temple administration, in its two auctions held so far this year, has earned about Rs 12 crore through the sale of hair. The revenue is likely to increase in the forthcoming auction scheduled for September 17.

About 5,000 kg; 24,150 kg; 20,040 kg; 100 kg and 150 kg of human hair in the respective categories have been put up for auction and tenders have already been called for. Nearly eight to ten dealers from Banglore, Chennai, Hyderabad and Kolkata will take part in the auction. "We have set up 14 steel storage containers to preserve the hair and take necessary precautions to store male and female hair separately," the marketing officer said.

Keeping in mind the demand for hair in the global market, the marketing department of TTD is planning to get in touch with the suppliers of global wig manufacturers for suitable supply-demand statistics. The US, the UK, Indonesia and Malaysia are the chief importers of hair.
 


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