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Will Advani's road shows improve BJP prospects?

Will Advani's road shows improve BJP prospects?

Author: Swapan Dasgupta
Publication: The Free Press Journal
Date: March 22, 2004
URL: http://www.samachar.com/features/220304-features.html

Why should a 77 year-old man endure 31 days of intense strain and considerable discomfort to travel across more than 120 parliamentary constituencies to tell people that "India's time has come"? This is a question that came readily to mind when Deputy Prime Minister L.K. Advani announced his decision to embark on the Bharat Uday Yatra. Granted that Advani has acquired a copyright over extended journeys across the country, the logic of his recent yatra is still eluding political pundits.

Even after the fantastic suggestion that the yatra is aimed at resurrecting the Ayodhya movement has died a natural death, other speculative theories have surfaced. Advani, say the conspiracy- wallas, is positioning himself as a challenger to Prime Minister Atal Behari Vajpayee immediately after the general election.

The logic of theories nurtured and then junked by the media has eluded me. Travelling in the Swaraj Mazda rath for the past four days, I have seen little evidence of an elaborate conspiracy being hatched by sundry state leaders who accompany Advani. Nor does the zippy tune of Bharat Uday Yatra's theme song, Anu Malik's Bharat chamak raha hai/ Bharat damak raha hai/ India is shining/ India is smiling indicate the makings of a palace coup.

Like the nuts and bolts of politics, the reality is often very mundane. There were some 12,000 people at the meeting in Thrissur, about the same number in Palakkad and mammoth gatherings of some 30,000 in both Coimbatore and Bangalore. They were treated to a mixture of political philosophy and blunt election campaigning. The philosophy drew polite claps from the discerning and the gung-ho stuff about the NDACongress fight being akin to a cricket match between Australia and us led to thunderous applause.

Advani is more a parliamentarian than a demagogue. His speeches are measured, anecdotal and laced with nuances. He makes up with logic what he cannot do with emotion. Unlike the Prime Minister whose sense of imagery is unrivalled, Advani is more matter of fact and dispassionate. If Vajpayee is the poet, Advani is the essayist. It is not his oratory that marks him out to the faithful; it his uncanny sense of strategy.

Strategy in a sense is what the Bharat Uday Yatra is all about. First, he has galvanised the BJP machinery and kick-started the election campaign of 2004. The mobilisation effected at each point of his journey has been preceded by organisation, publicity, propaganda and mass contact- the precise elements that make for a successful election campaign. Journeying through the parliamentary constituency of Dharmapuri in Tamil Nadu, a seat the BJP has never won, I could witness the mobilisation that had been effected by aspiring candidates. In Nagercoil, the sitting BJP MP, Union Minister P. Radhakrishnan, walked many inches taller after Advani described him as a rightful inheritor of a seat once held by the legendary K. Kamaraj. I can appreciate how this gesture has boosted his local standing.

Second, the yatra has cemented the alliance. It is convenient to believe that Advani has an appeal only to the committed BJP voter. Yet, he is the Deputy Prime Minister, a man who is constantly in the news and on TV. He represents political authority. When such a person travels through sleepy small towns and hamlets, delivers a three minute speech and gets himself photographed with local dignitaries, it becomes a local talking point.

To the editorial classes, for example, Advani is a leader with an appeal confined to northern and western India. Yet, when we were in Erode district of Tamil Nadu, Govindarajar the AIADMK candidate for the Gobichettipalyam seat, was insistent that Advani stop for two minutes at Ammapetai, his birthplace. It was a small gesture but one that carried enormous significance. No wonder the AIADMK flags were very much in evidence throughout the route and no wonder every local AIADMK candidate stood with folded hands besides Advani.

If it wasn't directly beneficial, why did Union Minister P.C. Thomas, who heads a one-man party, insist that the course of the yatra be modified to touch his constituency? Why did he pull out all the stops to make the public meeting in Christian-dominated Muvattapuzha such a grand local event? Would he risk it if Advani's presence was to cost him votes?

This is a Lok Sabha election that is being fought on national issues. Like it or not, it is the alliance partners that need the goodwill of the Vajpayee Government to rub off on them. Advani's yatra is merely tilling the land for what the BJP believes will be a bumper harvest in May. It is not a glamorous project but all politics is not about glitz and sound bites. Behind every success, there is a lot of hard work.
 


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