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Media as middlemen in Buddha's Bengal

Media as middlemen in Buddha's Bengal

Author: Udayan Namboodiri
Publication: The Pioneer
Date: April 19, 2006

From a journalist's point of view, I have never seen anything like this before. This is the phoniest election I have encountered in my whole life. It's not just that everything is so low key in the West Bengal election of 2006 (it's something like a cracker-free Diwali, what with the Election Commission's strictures on use of wall graffiti and loudspeakers) but even the involvement of the principal forces is so detached, so profane, that one soon begins to suspect whether somewhere in a corner a time bomb is ticking away.

For one, I have never seen the Press of an Indian State so cut off from the ground reality. Take the biggest English-language newspaper of Bengal for instance. It still claims to be printed from 'Calcutta' though the name of the capital of the State is Kolkata for at least six years now.

This paper prints every news under the sun but leaves the most important concerning the future of its readers to either one inside page or the metropolitan section.

The Bengal elections, one would think glancing through this paper, is happening in Spain. You would also get the impression that Kolkata, sorry Calcutta, is something of an international transit point filled with people who are just passing through, without any stake in the system.

Yet, this paper, along with almost all its peers, does have an immense stake in the system. All of them would like the Buddhadeb Bhattacharjee-led Marxist regime to continue in power for another five years. And, most probably, they will display the same sentiment in 2011. And so on. Why? Because in continuity there is security.

Today, they are the mouthpieces of an entrenched elite that has invested all its eggs in one basket. If there is to be a regime change, the denizens of these little empires would have to begin from scratch again, build fresh contacts, cover up for their pasts, and, what is most disturbing, suffer implosions which would cause the disintegration of cushy jobs.

Nothing unique about this. I remember what Ronen Sen, who was India's last Ambassador to the USSR once told me. "On New Year's Day 1992 there was no more a Soviet Union. We had to start all over again with a new set of people."

That's the chief reason why the TV channels and newspapers of Bengal - with notable exceptions of course - are so keen on whipping up an impression that Buddhadeb Bhattacharjee is coming back to power for a seventh time, and that too with a record margin.

Yesterday, at the end of the first phase of polling in three districts, they came out with exit polls that showed that the Marxists are going to get not the lion's share of seats, but the whole lot, leaving only some crumbs for the combined opposition.

It only showed their bias. And their genuine lack of understanding of their viewers and readers' psyche. They failed to gauge the reality that nobody in this State who is in his right mind would admit to voting against the Marxists. They know the consequences of speaking out to strangers.

Moreover, 29 years of mental conditioning has made most people wary of the Press of Bengal. Much like its police and bureaucracy, the media here is perceived as the dog that sleeps, only to wake up for morsels from the master's table. This morning, I encountered many people coming forward to tell me not to be discouraged the dalal media's exit polls.

The good news for the people of Bengal is that central intervention, in the form of the Election Commission's adoption of unprecedented security measures, has acted as a tremendous boost to the collective sense of confidence.

I tell people in my own street-corner meetings that this is not just about BL Tandon and West Bengal, but about the might of the Indian State coming to help the people of one province who have been in the shadow area of the great Indian democracy for the past two-and-a-half decades.

But the people of Bengal are hardly exuberant. They know the virtue of silence as a weapon. On the streets of Kolkata and its small towns you would hardly encounter anybody willing to discuss politics with a stranger. And, when they do, it is only with known people, always with hope for change the central theme.

That's why everybody finds the media's role as the cheerleader of the Marxists most disgusting. The disconnect between the mood of the people and that within the provincial fourth estate is really something spectacular: For instance, the large scale rigging enforced by State Minister Sushanto Ghosh to win the Gorbeta seat in the 2001 election by over 75,000 votes (incredible margin for an Assembly election) is quite entrenched in the smriti-shruti tradition of Bengal.

Everybody remembers the sensational revelations made by Ghosh's confidential assistant three years after that infamous incident which left nothing to the imagination. Yet, the leading newscaster of Bengal - a poor man's Pranoy Roy really - had the gall to ask the opposition candidate live through the link during the exit poll last night: "You lost by over 70,000 votes last time. What will be the margin this time?"

So sickened was Barun Sengupta, the doyen of Bengali journalism by all this, that wrote in a signed piece the other day: "The journalist should not play the role of the middle man. We should not imagine that we have the power to influence public opinion."


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