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Lure Of The Lines

Lure Of The Lines

Author: Sugata Srinivasaraju
Publication: Outlook
Date: April 24, 2006
URL: http://www.outlookindia.com/full.asp?fodname=20060424&fname=Karnataka+%28F%29&sid=1

Introduction: Power to the people-rustic Kannadigas give it a new meaning

Padma of Kylanchahalli in Ramanagaram taluk of Bangalore Rural district is not an official meter-reader employed by the Bangalore Electricity Supply Company (BESCOM).

She, like the village grocer, is an independent entrepreneur, and is called a gram vidyuth pratinidhi (GVP). When it comes to electricity, she is the one-stop contact point for both her fellow villagers and the BESCOM. She reads power meters, issues bills, collects dues, recommends disconnections and keeps vigil on power theft, besides being a prime communication channel between the villagers and the BESCOM on pertinent matters.

Two years since Padma has been a GVP, villagers acknowledge that both their time and money have been saved. "We now don't have to go all the way to the taluk headquarters in Ramanagaram, stand in long queues for the entire day. There's no waste of time or money," says Rame Gowda, a local. Also, the streamlined system has trimmed their bills, which are now issued regularly every month.

Earlier, the bills would come once in four or six months-there would always be huge arrears, notes Gowda. "A power failure in my house, and you had to rely on the linesman's fancy to rectify it-that could take weeks. Now the average response time to any problem is under two days."

The BESCOM too is happy because its average collection has gone up by more than 30 per cent after the GVP system was put in place in March 2003. Its transformer losses too have been reduced to less than 10 per cent in rural areas, plus there is far greater accountability in the system. Like Padma, there are 3,425 GVPs across 5,605 panchayats of Karnataka covered by five power distribution companies. This would mean that more than 80 per cent of the state's villages have been witness to such a mini-revolution that is happening for the first time in the country.

But what is it that makes a GVP enthusiastic when it comes to collecting dues? The motivation is linked to a sound business model. Karnataka Power Transmission Corporation Limited (KPTCL) managing director Bharat Lal Meena, who is the brain behind the entire system, explains: "We set baseline targets for the GVPs. If their revenue collection is only up to the baseline, they only get their retainership fee, which is calculated on the number of power installations in their panchayat. But if they cross the target, they get an 8 per cent commission on the extra amount collected. Further, we offer a Rs 100 incentive per installation regularised. Any fall in revenue collection below the target amount during a month would lead to a penalty of two per cent deduction of the fees." Besides, GVPs who continue to perform badly are changed. But according to Meena, 95 per cent of the GVPs across the state have crossed their targets every month, in fact even doubled it. On an average, a GVP takes home Rs 4,500 a month. Now, that's a lot of money in a village.

As for Padma, her baseline target for March 2006 was Rs 55,083, but she collected Rs 1 lakh. Similarly, Renukambha of Ittamadu gram panchayat was given a target of Rs 40,942, but she collected Rs 1.25 lakh in March '06. Reveals Dhanalakshmi of Jalamangala panchayat: "In the two years I have been a GVP, I have always met my targets. My retainership is Rs 3,200, but normally I take home Rs 4,500 per month." Interestingly, more than one-fourth of the state's GVPs are women.

Kashiram Pawar, BESCOM's assistant executive engineer in Ramanagaram, says the system has worked basically because a GVP is an insider to the village. "He or she is a local person and has a personal rapport with everybody. Since GVPs are not government employees, they are always on the job. A GVP constantly tracks the money a fellow villager made, say, by selling milk or vegetables or silk cocoons on a given day.

The same evening, he would meet him and convince him to be fair with his power dues. Earlier, one section of Ramanagaram had 150 villages with three official meter readers, now each panchayat has one."

There are certain minimum eligibility criteria that KPTCL has set for recruitment of GVPs: They should be a resident of the panchayat, aged 18-38; trained in an iti or passed SSLC/PUC; and provide 15 days revenue billing as bank guarantee. There is an MoU signed between the GVP and the company. "With this one project, we have addressed several vital issues like power reforms, energy audit, rural employment, women's empowerment, decentralisation of power and, definitely, high profits for electricity companies," gushes Meena. Karnataka is the only state in India to have implemented this successfully. "The genesis of the idea was in Orissa, but what failed there worked here. Now Andhra Pradesh and Gujarat are keen to replicate this model. We are helping them," he adds.

The huge success of the GVP system has inspired Karnataka so much so that it is now gearing up for a bold experiment in its rural power sector. The state will introduce retail sale of electricity in villages for the first time in the country. Rural youth, who were trained to function as GVPs, would now be roped in for retail sale of power. They would be rechristened as micro-feeder franchisees-meaning they will act like a mini power-supplying firm with authorisation to undertake retail sale of power to consumers. KPTCL would get monthly readings of the meters installed at the 11-kv feeders (source of bulk supply to the entire village) and meters fitted to the transformers (source of supply to small colonies) to know the amount of power sold. The KPTCL officials would find out if the retail franchisees have collected more revenue than collected earlier by the companies. The additional revenue collected by the retail franchisee would be shared between the power supplying company and the franchisee. Hence, the retailers have to perform well, points out Meena. "A pilot project has been running in the Hubli area for one year. There are already 50 people operating as power retailers there. We will very soon extend the concept to other parts of the state," he says. A clear case of power to the people.


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