Author: Radhika Bhirani
Publication: Thaindian.com
Date: June 10, 2009
URL: http://www.thaindian.com/newsportal/entertainment/lord-krishna-is-still-all-time-favourite-on-tv-movies_100202978.html
Lord Krishna is one of the most popular Hindu
gods who is portrayed in multiple images as the naughty child, divine lover
and eternal philosopher. And television producers and filmmakers are cashing
in on his aura to woo audiences.
While TV shows like "Jai Shri Krishna"
on Colors and Nick's latest animated show "Little Krishna" have
been entertaining viewers, the big screen has also been abuzz with animated
movies like "Bal Krishna" and "Krishna: Aayo Natkhat Nandlal"
in recent times.
Prem Sagar of Sagar Arts, which has been popular
for producing mythological shows like "Ramayan" and "Shri Krishna",
says it is the "universality" and "completeness" of Krishna's
character that makes for interesting storytelling.
"It is not like only Krishna is the most
popular mythological character being shown on TV. There are shows on other
gods like Shani, Sai Baba and Maa Durga as well. But what makes Krishna stand
out is the fact that he is complete in all aspects," Sagar told IANS
over telephone from Mumbai.
"He has so many different shades to his
character - romance, bravery, diplomacy, he was cunning, but positively…He
is an epitome of completeness," he added.
Krishna is equally loved by devotees for his
mischievous escapades like stealing butter and curds as a child, his romantic
interludes with Radha and his sacred message of the "Gita" to Arjuna
on the battlefield.
Such a diverse nature in one person is what
interests viewers about Krishna, says Nina Elavia Jaipuria, senior vice president
and general manager of Nick India.
"Krishna is a prankster, a superhero,
a lover, a musician - all captured into one and has immense universal appeal,"
Jaipuria told IANS.
Lord Krishna was introduced on TV in 1987
with B.R. Chopra's mega mythological show "Mahabharata" and seven
years later came Ramanand Sagar's "Shri Krishna" that was completely
dedicated to the blue god.
People have since then endeared him as a character
despite the flurry of 'saas-bahu sagas and reality shows that have seeped
into the Indian television scenario.
Sagar says that people of "every age,
sex, society and income group identify with Krishna" and that is what
has made him stay an on-screen favourite over the years.
According to Ashish S.K., the brain behind
"Little Krishna" on Nick, it is a wise idea to use mythological
stories in an engaging and entertaining manner.
"Indian mythology has a lot of stories
to offer. Many times people ask us why we make animation movies based on mythology
only, but then we ask why not?
"When the animation industry was in its
nascent stage abroad, even they made films on their popular folklores like
'Alice in Wonderland' and 'Snow White' - but that was because they didn't
have any such mythological stories to tell.
"When we have these stories, why not
take them to a wider audience through animation," said Ashish, who is
CEO of BIG Animation, a subsidiary of Reliance Anil Dhirubhai Ambani Group
(R-ADAG).
Sagar, who has been in the business of producing
and conceptualising mythological shows for decades, feels the creation of
such programmes helps bring kids and new generations closer to our culture.
- Radhika Bhirani can be contacted at radhika.b@ians.in
